put a fork in 'em

according to upi.com (by way of digg.com thank you very much) it appears that the winner of the oscar prize for the short film premiered on myspace first.

now i don't know how closely any of y'all are following this but it represents a fairly big deal - after all, if myspace users were citizens in a country they'd be the 11th largest country in the world.

and so it goes, as close as the 'old media' comes to truely understanding what is going on with all this web 2.0/online mmorpg/blogging/socialnetworking stuff - the fact of the matter is that pretty soon - when it comes to delivering stuff to eyeballs (their stock and self preening stock in trade)... well the days of that distribution model are fading fast.

i  have given some thought to the whole deal and agree with the assertation that the blogging/weblogging/vlogging/p2p-ing phenom is actually as important to those of us who are 'wired' (and wireless for those of you 802ing it) as the gutenberg press was to well, gutenberg.

fact of the matter is (for anyone who knows the history of martin luther and a little thing protestants like to call the 'reformation') without the gutenberg press there would have been no Bible in the 'common tongue' and the Holy Mother Church would have still conducted the means and the ends of most theological discourse.

oops i started waxing socio/histo/philosophical on you all but the fact of the matter is that if you are of a certain age - you don't watch television. if  you're in the States you can legally watch your television shows online free of charge with a bare minimum of commercial interruptions.

this means, of course, that the television networks are no longer going to be forced to straddle the line between what their advertisers want to support (leaving them vulnerable to viewer blackmail via boycotting) but can actually be content creators.
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but so many of these 'content creators' aren't really interested in creating content. nope - they're interested in eyeballs and selling advertising. television is the filler between the commericals a teacher of mine once said and it's sadly true.

bands like icp and rappers like lupe fiasco are finding that they can build their fan base through places like mySpace and now - crown jewel so far - they can win. the little bald golden man statuette.

so, go on with your bad self. make something we all want to watch. we're dying of boredom out here as it is.

i mean why else are they trying to sell us new formats for our dvd collections? because their brains are pickled and there are no new ideas flowing out from the hollywood 'south'.